Amazon Prime Day is in full swing, and among the deals on stylish furniture and patio sets we’ve spotted thus far, one tech gem caught our attention: the viral Samsung Frame TV. It’s a staggering 40 percent off, which means if you buy it before the July 11th deadline, you can save $800. Just think how many Criss-Cross chairs or Le Creuset Dutch ovens you could buy with that extra cash.
In case you’re unfamiliar, the Samsung Frame TV is beloved by designers and tech snobs alike thanks to its uncanny ability to blend into your perfectly-curated space. If you’re someone who detests the look of chunky cords or a glaring screen in your sanctuary, you’re in the right place. Unlike most televisions, at first glance it appears to be a framed piece of art. And when you’re ready to watch a new show? Simply turn it on and the image changes to reveal it’s a TV screen.
When ELLE Decor‘s executive editor Ingrid Abramovich was redesigning her Brooklyn brownstone, opting for a Samsung Frame was a no-brainer. Jenny Williamson, the founder of interior design firm West Rose Design is also a fan. She noted that Samsung, «[R]eally upped the game for TVs being a bit more stylish than a big, black box. They are a bit pricier, but worth it.»
For the technologically minded, the Samsung Frame TV also ticks more boxes than just aesthetic. It has a matte, glare-free screen, and mounts flat easily with only a bit of assembly necessary. (You can opt for a wooden bezel to give it a true frame look.) With built-in Bluetooth, high-definition color and a speedy frame rate, this is a home tech upgrade that’s well worth the hype—and the investment.
Since Amazon Prime Day officially ends on July 11th, you’ll have to act fast if you want to save $800 on the Samsung Frame TV. Because it’s a best-seller this year, there’s always the chance it’ll sell out before the final deadline. And just in case it does, we found some other Samsung TV deals that are worth perusing below:

Tatjana Freund is Hearst’s Fashion & Luxury Commerce Editor, covering beauty, fashion and more across multiple brands. Previously, she worked at ELLE.com and Marie Claire. She’s a fan of whiskey neat, podcasts that give her nightmares, and one time Zoë Kravitz laughed at a joke she made.